Comments on: Adventures in resealable packaging http://microexperience.com/2007/10/19/adventures-in-resealable-packaging/ A look at how small things make a big difference in the user experience Fri, 25 Jul 2008 06:51:11 +0000 http://wordpress.org/?v=MU By: microexperience http://microexperience.com/2007/10/19/adventures-in-resealable-packaging/#comment-10 microexperience Mon, 22 Oct 2007 23:49:23 +0000 http://microexperience.wordpress.com/2007/10/19/adventures-in-resealable-packaging/#comment-10 Dastardly plans aside, I think you've hit upon a good point: Nabisco is apparently re-investing some of the profits from their higher-margin, premium products in order to make the products better and perhaps justify the higher pricing. I wonder how long it will take before competitors follow. As a side note, I think those stickers are a neat solution, but I usually end up putting them in the wrong place on the package. Perhaps they could stencil out an area that says "place sticker here". Dastardly plans aside, I think you’ve hit upon a good point: Nabisco is apparently re-investing some of the profits from their higher-margin, premium products in order to make the products better and perhaps justify the higher pricing. I wonder how long it will take before competitors follow. As a side note, I think those stickers are a neat solution, but I usually end up putting them in the wrong place on the package. Perhaps they could stencil out an area that says “place sticker here”.

]]> By: Craig http://microexperience.com/2007/10/19/adventures-in-resealable-packaging/#comment-9 Craig Mon, 22 Oct 2007 21:20:03 +0000 http://microexperience.wordpress.com/2007/10/19/adventures-in-resealable-packaging/#comment-9 I have actually seen some crackers that come in resealable packaging. The one that comes to mind is Nabisco's line of Toasted Chips. They come with what is basically a reusable sticker. One possible reason that Nabisco can incorporate this and still make profit over the competition is because these 'toasted chips' are sold as a healthy alternative to potato chips. People are willing to pay extra to eat healthily; for this extra cost, the reusable sticker can be included. This still, however, doesn't completely nullify your argument in the article. Perhaps a conspiracy does exist between the CPG and ChipClip people... I have actually seen some crackers that come in resealable packaging. The one that comes to mind is Nabisco’s line of Toasted Chips. They come with what is basically a reusable sticker. One possible reason that Nabisco can incorporate this and still make profit over the competition is because these ‘toasted chips’ are sold as a healthy alternative to potato chips. People are willing to pay extra to eat healthily; for this extra cost, the reusable sticker can be included.

This still, however, doesn’t completely nullify your argument in the article. Perhaps a conspiracy does exist between the CPG and ChipClip people…

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