Whenever I walk by the frozen pizza section at the grocery store, there’s a good chance I’ll see somebody trying to decide which pizza to buy. Typically, these people are looking at the nutritional info, probably to find the pizza with the fewest calories. And sometimes they get frustrated and walk away empty handed.

The store could easily help customers find popular product variants by highlighting them on the shelf. For instance, they might place a sign or sticker near the lowest-calorie pizza that says “Low-calorie favorite” or “Fewest calories per serving”. Other signage might focus on the options with the lowest fat, least sodium, and so on. By taking this editorial approach, the retailer would help more customers find what they’re looking for, and ultimately generate more sales in those product categories.