Archive for October, 2007
Too many choices
I booked a flight on the United Airlines site today. After confirming my travel times, I was presented with the option to pay for a seat with extra legroom. When I declined that, another screen appeared offering a “special deal” for upgrading to first class. On this second screen, I had to wade through a […]
Filed under: Design, Usability, User Experience | Closed
Line forms here
Last weekend, I went to buy some shirts at a fairly popular clothing store. When it was time to pay for my purchases, I went towards the cash registers. The checkout area was split into three rows, facing two different directions. Since every register had the same green light, I had no idea which ones […]
Filed under: Design, User Experience | Closed
Avoiding the membership tax
I belong to an art museum that has a fairly standard annual membership program. You pay an annual fee, and get free admission throughout the year, along with the usual discount in the gift shop, etc. But they have one practice that really irks me: whether you’re a member or not, you have to pay […]
Filed under: User Experience | Closed
MicroExperience 