Passing the spelling test


I’m no expert on how to name a new product or company. But I can certainly spot a bad name when I see it. Here’s one sign that your name is going to be trouble: there are three or more ways to spell it, and none of them looks “right” to the average customer. In fact, I was trying to look up a company like that in our CRM system today, and it took me like five tries to get it right. Sure, your proposed name might be clever, but is it really worth all the missed opportunities when people — even existing customers — can’t find you? Stick with a name that normal people can actually say and spell, and you’ll have an easier time attracting repeat buyers and leveraging word-of-mouth.