Slowing things down


What makes people unsubscribe from a given mailing list or newsletter? Personally, I get annoyed when a company sends too many messages. In fact, I’d probably stay on the list if they provided a way to get the same type of correspondence, just not as often. But since nobody gives you that choice, the only recourse is to unsubscribe entirely. This brings me to an interesting question: How many people would keep receiving messages if marketers simply offered the option to slow things down a bit? When presented with the choice, I bet that a substantial number of people who planned to unsubscribe would be happy to continue their subscription on a monthly or quarterly basis instead.