While looking at the website for a new pizza place, I was impressed by the variety of information they provided. The site contained a full menu with prices, their wine list, and even recipes inspired by their food selection. But one obvious thing was missing: pictures of the restaurant itself.

Maybe I’m strange, but I put a lot of value on the atmosphere a restaurant provides. If the interior is uninspiring or they’ve got the tables packed too close together, it often makes more sense to order takeout or just forego the trip entirely. In my case, I eventually found pictures of the pizza place on other websites, including a set of professionally-done shots. With this information in hand, I decided to give the restaurant a try, and it ended up being pretty good.

For these reasons and more, it’s critical for any experience-driven venue — whether it be a restaurant, retail store, museum, etc. — to provide some decent photos that illustrate what it’s like to be there. If you’ve built a website for your venue, adding some pictures of the place is a cheap and easy way to convince more people to try it out.