Maybe it’s the type of sites that I’ve been looking at lately, but the “Contact” link seems to be disappearing. Meanwhile, the contact page is getting buried several levels deep in weird places like Company or About Us. Or, they’ve moved it to a hard-to-find spot at the bottom of the page.

Perhaps I’m old-fashioned, but I believe visitors should never be more than one click away from getting in touch with you. Sure, you can decide how best to handle those inquiries, or even go the email-only route. Whatever approach you take, featuring your Contact link prominently on each page provides a subtle reminder that you stand behind your products — and shows customers that help is there when they need it.