When designing a website, common sense dictates that you should display key information in plain text, rather than rendering it into an image. The rationale is simple: search engines can’t read words that are part of an image, and site visitors can’t do normal things like copying that text into a separate document for later […]

I understand why companies use “vanity” web addresses in their advertising. Typically, the goal is to provide an easy-to-remember URL, and then track exactly how many visitors responded to that campaign. But sometimes marketers forget that people actually have to remember the address before they can type it into their browser. To be successful, I […]

A few days ago, I went to a boutique theater that I haven’t visited in about a year. When I purchased the tickets, the cashier asked if I wanted to fill out a customer survey. I had some time to kill, so I agreed, expecting to get a brief questionnaire. The survey I received was […]