Irrelevant reminders

26Dec08

The digital signs in my building typically display the standard assortment of news, announcements, and reminders. Lately, they’ve been showing info on a few services that were discontinued due to lack of interest among the residents. These items aren’t up for vote or review; rather, they’re already gone. So why keep reminding people about it?

In essence, these messages are the worst sort of lame-duck content. It’s like they’re saying, “Here’s the latest update on something you don’t care about anyway”. In a retail setting, this would be like advertising last season’s lowest sellers, which have now been discontinued. No matter how you look at it, the content is either not interesting, irrelevant, or both. That’s why the people voted it out in the first place.

So when you’re deciding what to notify your viewers about, don’t spent a lot of time telling them something that doesn’t matter to them. After all, if that group of people never used a given service or purchased a certain product, that’s typically a strong sign that they don’t want further info about the undesired product or service.



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