Is there room for serious news on April Fool’s Day?


The last few years, I’ve been very impressed with the creativity of corporate “announcements” on April Fool’s Day. Typically, these are intended to garner some press and foster word of mouth through their humor or outlandishness. But I wonder: is there any room for serious announcements on April 1? Frankly, I have no idea how normal announcements, like a press release about a new product, would perform on that day. But it would certainly be an interesting experiment to try, along with tracking the eventual press and blog and Twitter mentions in the period following the release.