Have you ever contacted a company for tech support, and gotten one of those anonymous responses that ends with something like “Sincerely, Acme Corp Tech Support”. I’m not talking about the email address — lots of companies legitimately use a single mailbox for that. Rather, I’m referring to cases where there is no name whatsoever […]

People use store locators all the time, but I wonder if businesses are taking advantage of the wealth of data that these tools can provide. In particular, I’m interested in the cases where someone types in a zip code, city/state, or cross streets, and there are zero matching results. I doubt these are logged right […]