Shredding your brand equity


Whenever I have to spend time shredding stuff that a company sends me, it makes me a little more annoyed at them. Whether or not I have a business relationship with the brand, they’ve taken up my time by sending unwanted crap, or printing far too much detail on their statements and receipts. Here’s some advice to companies who produce this sort of paper: keep people’s names and personal details off your documents unless it’s absolutely necessary. Otherwise, you’re chipping away at your own brand equity by inviting customers to associate your company with wasted time and a lack of concern for their privacy.