Promoting your solution when the need is fresh

11Jun09

I saw an article recently about one of those new laptop bags that are designed to help you get through airport security lines faster. I can’t speak for where they are currently advertising the product, but one question stands out: why not showcase the product right in the airport itself? For instance, you could put up billboards in the airport terminal, and make sure the stores closest to the security line have point-of-sale displays focusing on how much hassle the customer could have avoided. By delivering the right message when the need is fresh in the customer’s mind, you greatly increase the chance they’ll see the value in the product and make a purchase.



No Responses Yet to “Promoting your solution when the need is fresh”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s