Alternatives to “stay tuned”

12Aug09

I see a lot of articles and blog posts that end with “stay tuned”. This phrase drives me crazy, although I’ve probably used it once or twice myself in the same context. There are several things that bother me about it: it’s vague, it’s overused, and it seems to take control away from the reader, who is reduced to the role of passive observer.

Here are some alternatives that might work better:

– Subscribe to our RSS feed or email newsletter so you don’t miss the next article in the series (with each of those hyperlinked).
– We’ll be writing about this more in the coming weeks, so let us know if there are certain angles you’d like us to cover.
– We’re planning a lot more research on this topic, so be sure to forward this link to your friends and colleagues who might be interested.

Although each of these statements is intentionally vague about when the next piece of related content will be released, they do have one thing in common: they all feature a call to action. In doing so, they give the reader a tangible action they can take beyond the obvious “stay tuned”. By providing options for those people who really want to engage with the content, you help them spread the word about the content and grow your audience for when the next article on that topic is published.



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