Music on-hold: From bad to worse

24Sep09

I’ve heard some bad hold music over the years. Usually, this means the music is a few decades out of date, and isn’t exactly the sort of classic mix that customers of all ages will enjoy. Other times, it’s a computer-generated soundtrack that only seems to exist in the alternate dimension of conference call services. But the music I heard while on hold with a small business earlier this week tops them all. The music was totally, um, ghetto — the sort of terrible hip-hop mix you’d hear from the souped-up car next to you after getting off the bus a few stops past downtown. If that’s the kind of music your customers are hearing while they wait on the phone for service, you should do everyone a favor: just let people listen to silence instead.