The first rule of outbound marketing


No, it’s not like Fight Club. You can talk about it all you want. But seriously, why do so many companies include competitors in their outbound marketing lists? I get several emails like that every week. A company that directly competes with us sends an email asking us to buy or resell their stuff. How dumb is that? Maybe they’re too lazy to check if their spam lists are filled with competitors instead of prospects. Perhaps they’re too naïve to know the difference. Either way, I can’t imagine the approach is getting them much in terms of results.