Getting more people to fill out product registration cards

21Jul10

The last time I saw a product registration card, I spent a few seconds looking over the form, and then tossed it aside. There wasn’t any enticing reason to fill it out, so I didn’t see the need to spend my time on the task.

Assuming that manufacturers want people to fill out their product registration cards, they need to make the process easier and the benefits a lot more compelling. For instance:

– Reduce the length of the form by asking for less data

– Include an option to fill it out online

– Offer a discount towards something the customer wants or needs, such as a carrying case or other accessories

– Make that discount valid right away, at any retailer

– Provide a checkbox to opt-out of any email or direct marketing campaigns

In fact, this has a lot in common with some of the best practices for optimizing forms on the web. By taking these goals into account, manufacturers would entice more customers to fill out the product registration card, and thus get a more accurate idea of who’s buying their products and how to reach those customers more effectively in the future.



No Responses Yet to “Getting more people to fill out product registration cards”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s