Restating the really, really obvious

10Mar11

While calling to schedule a doctor’s appointment, I was greeted with a rather long recorded message that I imagine contained their most frequently asked questions. However, one segment of the recording really baffled me. In between a variety of potentially relevant info, the recorded voice said “Our phone number is…” and proceeded to read out the digits.

Why on earth would you take the time to tell people your phone number when they obviously just called it? That’s like putting your driving directions on the wall, where they’re only visible to people who already managed to find the place. No matter how you look at it, the takeaway is the same. If the context dictates that customers already know something, don’t waste their time by restating the obvious.



No Responses Yet to “Restating the really, really obvious”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s