Printable coupons shouldn’t be hard to print

31Aug12

Whenever I’m planning to visit a store that has a printable coupon on their website, I do the logical thing and try to print it out. However, this is often easier said than done. For instance, I’ve hit the following roadblocks when working with so-called printable coupons:

– The coupon is part of a flyer, which is part of a Flash file that doesn’t load properly, and thus can’t be printed.

– The coupon is written out in plain text, but it’s constrained to some weird box that prevents half the text from printing, regardless of page scaling.

I don’t know why companies make this so complicated. Rather than trying to reinvent the wheel, just provide the coupon as a graphic or a PDF file. These formats offer a tried-and-true way to present text and graphics for viewing, downloading and printing. By adopting this approach, a larger percentage of customers will actually be able to print and redeem the coupon, which should make any printable coupon campaign more successful.