Leading with the original flavor

13Dec12

Each time I pass by the potato chips aisle in my local grocery store, I check to see if they’ve added any smaller bags of a particular product. It’s more of a cracker than a chip, but regardless, the store has only ever carried a rather large size. During my most recent trip, the bag sizes remained the same, but they were running a sale that made even the big size a no-brainer.

So, I set out to find the original flavor that I’m familiar with. This was easier said than done, since the top of the display featured some sort of ultra cheddar flavor, followed by some nonsense like mega salsa, and so on. It wasn’t until I crouched to the floor that I found the original, classic flavor on the lowest shelf.

Now, I understand that brands are always trying to spice things up with new and occasionally bizarre flavors. But displaying these so prominently that the tried-and-true original version is nearly lost may not be the best idea. Sure, you’d have to test it both ways. But I think there’s a lot to be said for always ensuring that the original flavor is close at hand, for frequent purchasers and occasional buyers alike.



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