When presenting prospective customers with a list of testimonials, common sense says to provide as much detail as possible. In other words, prospects will view a testimonial as more credible when they see the name of the person providing the endorsement and actual data on the benefits they realized from using the product. This makes […]

I’ve noticed that more and more sites are adding an option to save or “remember” your login information. However, this feature behaves very differently depending on how the website implemented it. For instance, some sites save only your username, but they keep it stored until you turn the feature off. In contrast, other sites save […]

There is nothing more frustrating than a program that generates an error, asks you to try again, and continues to show that same error message, trapping you in an endless and frustrating loop. Even for experienced users, it can be hard to figure out when to try again and when to just give up. But […]

While finishing up my taxes, the tax software showed a few “errors” that I needed to correct. Actually, these weren’t errors at all, but instead consisted of a few either-or questions on a form that was otherwise blank and not even part of the tax return. Since I couldn’t continue without fixing the “errors”, I […]

If you have any type of stocks, mutual funds, or money market accounts, you probably receive a few tax forms each year. Not too long ago, these forms were always sent by US mail. But with the advent of online statements and other “paperless” technologies, even tax documents are now being delivered online. In most […]

The past couple of years, I’ve had to mail in my state tax return. (Don’t even ask why I couldn’t e-file — that’s a whole different fiasco.) And each time, I’m annoyed at having to copy and paste the address into a separate text document, enlarge it, print it, and finally cut it out to […]

Last weekend, I passed through an event taking place in a public park. Aside from the presence of a Starbucks van, there was nothing to indicate what the event was or why they were holding it. I assumed it was some sort of Starbucks product sampling, and nothing more. Well, after I walked by a […]

I remember reading some articles last year about how restaurants can increase their dessert sales. The ideas were simple but seemed quite smart: offer lower-cost desserts with a meal purchase, provide smaller portions at a lower price, etc. Well, I’m happy to report that at least one restaurant chain in Chicago is finally giving this […]