Archive for the ‘User Experience’ Category
Product placement
I’m really fond of my Cuisinart coffeemaker. It’s a sort-of-retro 12 cup model with dials and switches, and a stainless steel finish. For a drip coffeemaker, it makes superb coffee. I first became acquainted with this model in 2002, when we bought one for the office — it’s still going strong, in fact. I got […]
Filed under: User Experience | Closed
I’ve been using Amazon’s Subscribe-and-Save program for several months, and it’s pretty neat. Basically, you tell them how often you want to receive a certain product, e.g. snack crackers, and they ship them automatically based on that interval. You also get a discount on each order, typically around 15%. And so you don’t feel locked […]
Filed under: User Experience | Closed
Making loyalty easier
A lot of customer loyalty is squandered because people simply don’t remember which product they bought before. This is especially true with everyday consumables like paper towels, which lack any visual cues to help people recognize them in the store. Sure, the brand names might be easy to recognize, but how do you identify which […]
Filed under: User Experience | Closed
Ads on buildings
In big cities, you often see advertising on the sides of buildings. This typically takes the form of static billboards, although giant LED displays and projected images are making inroads too. But what about buildings that are under construction? Aside from a few signs promoting the financing company, even the high profile buildings here in […]
Filed under: User Experience | Closed
Reality check
A few days ago, one of my coworkers called tech support for help with a BlackBerry problem. You know what they told him? Just upgrade your firmware to the latest version and that should fix it. There’s one small problem here: I’ve done firmware upgrades before, and they’re not pretty. It takes hours to run […]
Filed under: User Experience | Closed
Style over substance
While watching TV last night, I saw ads for a bunch of shows that are returning in the fall. At the end of each ad, they provided the date of the season premier. But instead of writing it normally, like “September 9, 2008” or just “September 9”, they decided to get clever. So, the screen […]
Filed under: User Experience | Closed
I’ve read several insightful articles about the problems that arise when the buyer of a product and the user of that product aren’t the same person. In these cases, the buyer often takes the form of a committee that looks for a big feature list and low price, while paying little attention to ease-of-use. As […]
Filed under: User Experience | Closed
In plain sight
Would it be good for consumers if certain types of businesses were required to display a record of recent complaints against them or their overall customer satisfaction rating? I’m thinking about industries that typically have low satisfaction scores, like used car sales. While the idea sounds good on paper, my own experience suggests otherwise. In […]
Filed under: User Experience | Closed
Arrows speak louder than words
Navigational signage really seems to suffer in the suburbs. During my latest trip on the Metra train system, I came across the following sign: “Passengers traveling to Chicago should wait on east side of station by the shelters.” This has two problems. First, there’s no way to tell which direction you’re facing at the station. […]
Filed under: User Experience | Closed
Orphaned shoppers
A few days ago, I needed to buy some printer paper on short notice. I didn’t have time to order it online or trek out to Staples, so I decided to try the little OfficeMax store that’s only a few blocks away. However, when I got there I found only a vacant storefront. In fact, […]
Filed under: User Experience | Closed
You must be logged in to post a comment.