Archive for the ‘User Experience’ Category

If you aren’t sure how a certain feature works, and nobody else in your company knows, and there’s no way to find out one way or the other, here’s a radical idea: just leave that feature out of the documentation. The same goes for product specs that nobody can certify as accurate. Simply put, it’s […]


For the past six months, my local Target has dedicated an endcap display to foldable utility carts. This sort of thing can come in really handy in the city: you take the folded-up cart with you to the store, unfold it during checkout, put all your bags in there, and wheel it home. And since […]


When adding a new feature to an existing software product, many programmers and designers just sit down and create the look-and-feel from scratch. This is a mistake, since it leads to user interfaces that have little in common with the rest of the product. A much better approach is to study the existing features in […]


Time savers

03Apr08

I’ve been thinking about the time-saving features that I take for granted in everyday products. Here’s a few that come to mind: – The way my BlackBerry remembers which email account I used to send a message, and selects it automatically next time. – The “Cancel” button on laser printers that instantly deletes the job, […]


Last weekend, I tried to buy some vitamins. My selection method was pretty simple: for a given price level and ingredients, I prefer a small gelcap to a large capsule. But the design of many bottles prevents you from telling how big the actual pills are. For instance, the bottles are often opaque, and some […]


For whatever reason, some people feel compelled to include a bunch of extra text in their documents, rather than simply referencing or linking to the original source. Worse, this information is frequently retyped from memory or copied from an older version of the data. This behavior frustrates customers, since they have to re-process the extra […]


While reading restaurant reviews online, I noticed something about how I evaluate other people’s opinions of a business. Specifically, I would much rather go to a restaurant or other establishment that consistently rates four out of five stars, rather than one that gets equal numbers of threes and fives. In other words, when comparing places […]


One of my coworkers asked me to look over the contract from a coffee service that we’re considering. We’ve actually had this sort of thing for years, where they lease you the machine and you pay for the coffee that gets delivered every few weeks. But our old provider nearly tripled their delivery fees in […]


Word choices

27Mar08

If you want to communicate effectively, it’s generally a good idea to use the same words that your customers do. This rule applies whether you’re creating a website, writing a user’s guide, or designing navigational signage. I’ve seen this recommendation many times before, yet companies still get it wrong all the time. Here’s my most […]


Funny noises

26Mar08

I almost made a fool of myself while joining a conference call yesterday. Things started off normally: the automated prompt asked me to enter the number assigned to my call, and then it asked me to say my name after the tone. But instead of the usual “beep” or “ding”, it played a bizarre, almost […]