Archive for December, 2007
Virtually every e-commerce site provides pictures along with their product descriptions. Since the same pictures tend to appear on multiple sites, I’m guessing these images come from the product manufacturers. So far, so good. But if an outdated or just plain incorrect image gets in there, it can wreak havoc on sales conversions and return […]
Filed under: Design, User Experience | Closed
Suppose I just bought a new microwave. In fact, it’s the first microwave I’ve ever owned. I’ve baked a few things in the oven before, and seen microwaves at other people’s houses. I really want to cook a full meal with my new gadget, but I don’t know where to start. I look for a […]
Filed under: User Experience | Closed
Slamming the door on customers
A few days ago, I called the phone company to report a billing error. After making my way through a fairly simple menu system, I got to the billing department. What I heard next was quite surprising. Even though I called during business hours, they said there were too many calls in the queue, and […]
Filed under: User Experience | Closed
It’s no secret that airplanes, hotels, and other places you go while traveling are filled with germs. But while almost everyone knows about this, few companies in the travel and hospitality business ever mention cleanliness in their marketing — even if they’re taking steps to provide a clean and safe environment. I think they are […]
Filed under: User Experience | Closed
Look but don’t touch
While staying at the San Francisco Marriott last week, I saw a new twist on the always-overpriced minibar. Obviously, the hotel can charge whatever they want for the convenience of having these items right in your room, and no one’s forcing you to buy them. But here’s where it gets interesting: if you pick up […]
Filed under: Design, User Experience | Closed
Don’t worry, just trust me
Sometimes, even the most innocent-sounding statements can speak volumes about the person or organization that you’re dealing with. In my experience, this is especially true when people try to address your concerns about a possible transaction. Say you’ve just told a vendor the three things that worry you most about a particular purchase. But instead […]
Filed under: User Experience | Closed
Temperature guidelines
If you’ve ever flipped through an LL Bean or Land’s End catalog, you probably noticed that all their cold-weather gear has a temperature rating. This helps you decide which jacket to buy based on the climate that you live in (or are planning to visit). I find these usage tips really helpful, since they tie […]
Filed under: Design, User Experience | Closed
I’ve had my share of long and painful flight delays, but I’ve rarely had to spend the night in the airport or a questionable hotel. That said, I’m always aware that it could happen at any time. While pondering how prepared I am for this sort of thing, I thought of a simple question: How […]
Filed under: User Experience | Closed
Phone verification mishaps
I don’t know who had the brilliant idea to use automated phone calls to verify certain online transactions. In my experience, computers aren’t very good at making phone calls, and these transactions have a high failure rate. Among other things, the systems rarely let you enter an extension to dial, and they don’t warn you […]
Filed under: Usability, User Experience | Closed
Password reminders
Everyone says you should change your passwords regularly. Some software programs even require you to do it every 30-90 days, and won’t let you use the same password twice. But what about all the websites you use, with their endless list of username and password combinations? Keeping track of this information can be a project, […]
Filed under: User Experience | Closed
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