Sugar coating

24Apr08

I received a package from a reputable mail order company yesterday. Inside, in addition to the products I purchased and a packing slip, was an envelope entitled “Special offers for our most valued customers.” From the title, I would have expected to find a collection of highly-targeted, exclusive offers inside. Instead, what I got was a pile of ads for unrelated garbage, like hunting knives. This is exceedingly lame. If you’re going to spam people like this, don’t set overly high expectations by sugar coating what’s in the envelope. “Promotional offers from our sales partners” would be more like it.



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