Lining up customers for opening day


One of my favorite restaurants, Yolk, is opening a new location a little bit closer to my apartment. However, you’d never know it from their website, which hasn’t been updated in months. In fact, I only heard about the news from a local dining website.

When you’re expanding to a new location, it makes sense to promote it within your existing locations, on your website, etc. In particular, you should be asking people for their email address in exchange for a coupon good for $5 or $10 off at the new location during the first weekend. Then, when it’s getting ready to open, you can email all those people with the particulars, and end up with a huge and loyal following right from the get-go.