If there’s any offer that should have a conversion rate of 75% or more, it’s the renewal. In other words, the customer has been doing business with you and likes the product, but their existing subscription period or term is almost over. To extend this relationship, all you need to do is get the customer’s […]

I tried a new breakfast place on Sunday. The server was friendly, the food came out quickly, and everything tasted right. But nobody offered a single refill of coffee after the food arrived, so we sat there with empty coffee cups for quite some time. During that span, our server was apparently on break, but […]

When working with any type of software tool, the ability to quickly test and refine your work is usually a given. In other words, you can typically preview what you’ve created on your computer screen and make any desired corrections before it goes live. We see this all over the place, like in the form […]

There are many anecdotes that teach us to be wary of unusually low prices. In my experience, this is especially relevant when you’re buying something that involves an ongoing or recurring relationship with the seller. Regardless of how you scored the deal — whether by taking advantage of a novice sales rep or using questionable […]

Most people have a difficult time explaining problems with their computer or any other piece of technology. Instead of providing useful details like what they were doing when the problem took place or what sort of error they received, the typical person just reverts to saying “It’s broken.” To make things easier on customers and […]

I received a package from a reputable mail order company yesterday. Inside, in addition to the products I purchased and a packing slip, was an envelope entitled “Special offers for our most valued customers.” From the title, I would have expected to find a collection of highly-targeted, exclusive offers inside. Instead, what I got was […]

The way you end your error messages can have a big impact on how the user perceives them. Here’s a quick overview of what each type of punctuation says to the reader: – Period or no punctuation: Simple and direct, the message comes across without any specific tone. – Question mark: Polite and unintrusive, this […]