Archive for the ‘User Experience’ Category

Plenty of articles have been written about those awful voice-recognition menus that many companies use for customer service. But I came across an especially bad one recently. Not only is it poor at figuring out what you want, but you have to say virtually every choice out loud. They actually removed the ability to just […]


To the movie studios who design their DVD menus with cursor icons that look like a cloud or a star or a pony; To the software vendors who ship CDs and DVDs in a package that takes a crystal ball and utility knife to open; To the car companies who keep creating gauges that look […]


A few days ago, I tried to buy a book from a major bookstore chain. Their website said it was “probably in stock”, so I went to the store to get it. I couldn’t find it on the shelf, so I asked a clerk for help. She checked around, and said that when the inventory […]


I have been riding the train systems in Chicago and San Francisco quite a bit lately. While neither is perfect, and San Francisco’s probably gets a lot more positive press, Chicago does something that every transit agency should emulate: they make their announcements as loud and clear as possible. When you hear “This is an […]


Most quick service restaurants provide no indication of which bins contain the plastic forks, knives, and spoons. These items are typically stored with the handle facing up and the business end facing down, so they all look the same at first glance.  This forces customers to fumble around — and slow down the line — […]


I recently came across the Uncle Mark Gift Guide and I liked the concept immediately. As a customer experience consultant, Mark Hurst shares his recommendations on which products are easy-to-use and actually do what they claim. It follows that these products would make excellent gifts within their category, since recipients will spend their time using […]


With most web-based applications, the developer makes more money if you use them more.  Whether it’s more user licenses, more projects, or more data being stored, their revenues go up when customers expand their usage of the service.  But these very same products tend to make it hard to do a rather simple thing: duplicate […]


Most software products do a pretty good job of disclosing their system requirements, like how much memory and what sort of processor you need to make them work.  Even though the terms can get a little obscure, at least the company has made the effort to tell you what’s required. My experience buying a coffeemaker […]


If you have any sort of credit card or bank account, you’ll probably recognize this scenario: You call the customer service number with a simple question or request. But the customer service rep doesn’t want to answer right away. Instead, they launch into a lengthy dissertation about some special offer for their “valued customers”. Usually […]


I bought some pants at a major retailer a few months ago. After wearing them twice, they completely fell apart. Having never returned a pair of pants before, I didn’t keep the receipt. So I brought the pants, which had obviously barely been worn, back to the store. Despite having the original card that I […]